December 30th, 2009 by John Combs
This time of year we can choose to either look back or look ahead. Based on some of the Year in Reviews I’ve read already, I advise looking ahead. While the overall economy does seem to be rebounding, the best advice is to take matters into your own hands. Choose the best path for your business in 2010. Choose to win.
I’ve compiled a few strategies to consider if you’re looking to gain more value from your real estate and better position your properties for 2010. To be honest, some of these recommendations for winning in 2010 are actions you should have considered in 2009. Don’t put off the resolutions that could help your bottom line. While they won’t help your waistline (depending what your personal New Year’s resolutions may be), they are worthwhile if you want to win in 2010.
Stay close to your tenants. According to Kingsley Associates, an industry research firm that conducts tenant surveys, almost 20 percent of tenants never interact with their property managers. Connecting with your tenant can bring about higher levels of tenant satisfaction, which also promotes better retention. Conversely you can also better observe how their underlying business is doing. Don’t let a tenant get too far behind. Look for signs of decline. The earlier you can identify a potential problem, the faster you can correct the problem and safeguard your revenue. What are signs that a tenant may be in trouble? More empty offices or cubicles. Empty parking spaces. Unreturned phone calls. Bounced checks and repeat late rent payments. If you can, blend and extend terms if you believe the tenant’s business is viable.
Rebid and re-negotiate contract services for properties paying particular attention to the scope of services. To preserve revenue, many owners and managers are cutting back on 24/7 guard service or modifying cleaning specifications to reduce operating costs. Try to adjust the scope of work without compromising service quality. Some of the ideas noted by Patricia M. Areno, CAE, Senior Vice President, BOMA International on the BOMA website include: adjusting the frequency for window washing or for sweeping and mopping stairwells, taking advantage of economies of scale by using the same vendor for multiple properties, and evaluating service levels to be sure you are getting all the services in your contract agreement.
Keep the vacancies in move in condition. If you are in a building that is 15 years or older, make sure the entry, common area and suites show well. This is not the time to let it be. If you have empty space, be proactive. Your buildings need to look great and you need to work more with the brokerage community. Schedule open houses or, if you can, offer incentives. Think about what you can do for potential tenants. Provide free rent periods and other incentives.
Review tax bills and appeal valuations The valuations show how much a property is worth based on calculations by the Assessor’s Office. While notices should reflect current market data, property valuation can be a complicated and lengthy process that, despite an ever-changing market, has to refer to a fixed period. The valuation appeals process can be simple and beneficial to a property owner if there is evidence of a different lower value for the property.
Continue your commitment to reduce utility costs. According to California’s Flex Your Power program, energy represents as much as 30 percent of a building’s operating costs. Undertaking energy efficiency measures can reduce energy consumption – and thus, utility bills – by 30 percent or more. These savings directly benefit the bottom line. A 30 percent reduction in energy consumption can lower operating costs by $25,000 per year for every 50,000 square feet of office space. The best part is that these improvements to energy efficiency are often attained through no-cost or low-cost projects that also enhance the indoor environment of commercial office buildings. Consider these ideas: Turn off copiers and other office equipment at night to save energy and money. Conduct periodic night tours to identify equipment that’s left running in your buildings and tenant suites. Keep the commitment to “green” your buildings. Implementing energy saving and sustainable practices has been shown to increase tenant satisfaction and property values.
Thank you for your interest and commitment to this blog. 2010 is bound to be another challenging year and I look forward to commenting on it for the real estate community.