Pivoting and liking it....

A couple of years back when we were dreaming and building our vision of Mogul Launcher, our initial thought was that if we loved and needed our service,everyone would love and need our service. I mean, who couldn't benefit from a regional real estate website that provides local real estate news, market analysis and mortgage rates for real estate investors? What real estate agent couldn't benefit from a real estate platform that would allow them to market their property listings? We soon found that our thought turned out to be a a bit off after holding meeting after meeting and hearing from you out there in social media land. It wasn't that our ideas were wrong or ill-conceived. In fact, everyone loves Mogul Launcher but they wanted something different. They wanted something fresh and that they can call their own. We learned fairly quickly that we needed to change direction and not only provide a better service but heed to the needs of our customers if we wanted to compete with the big boys. “Pivot” is a term used by Eric Ries to describe a change in direction of a startup while staying grounded in learning. We agree 100% with Eric! If we don't learn to pivot, we're building a company that only a few of us would benefit from. As we created Mogul Launcher from it's infancy, we had become protective founders when it came to others suggesting changes to the site. We didn't want to hear that our baby needed to be changed. We liked it just the way we dreamt it to be. We thought everyone else was wrong. It turned out that we were wrong. Through much time and consideration, we had to ask ourselves, "Who are we providing this site for?" We quickly came to the decision that it's for all of us. Ultimately, we want those in the real estate community and those associated with real estate to benefit. In the end, we ate our share of humble pie and refocused our vision to build a 'customer first' real estate tool. After all, we are customers too. Pivoting was difficult to embrace but the more we hear from you and the more we adhere to our mantra of 'customer first', we're learning that we must pivot if we want to achieve any sort of success. So, we are working toward making some changes that we hope you will like and benefit from. We look forward to hearing from you and please sign up. We need your support as we continue to move forward. Thanks for reading and Happy Hunting!